The meaning of the project
The value of a photo is decreasing when it disappears in the digital overload of pictures in our phone’s camera roll. This occurs, while we still see value in giving our pictures a physical place in our home, mostly because of the memories they bear. Scroll brings this experience back home. It takes away the sensation of stress when having to make a choice between which of the thousands of pictures to print and instead, just places all of your memories back on the wall, including all of the pictures that were worth taking at that specific moment.
‘My ultimate goal for the project would be to bring memories back home and to clean up (hardware)servers.‘
At the same time, the photo scrolls show a pattern of overload. It’s a confrontation of the amount of pictures we actually take and store on a server. By making the pictures tangible again, I attempt to bring back their value and at the same time make people reconsider their behaviour when taking pictures for the years to come. My ultimate goal for the project would be to bring memories back home and to clean up (hardware)servers.
‘I’m mostly occupying myself with tilting values in a subtle manner.’
My name is Femke. I’m 25 years old and recently graduated from the Willem de Kooning Academy within the course of advertising. At this moment as a young designer, I’m mostly occupying myself with tilting values in a subtle manner. You could look at it as a form of nudging. With this method, I try to work towards creating solutions and I believe in the power of letting people experience things for themselves.
Role: Creative Designer
Study: Advertising Alumni
School: Willem de Kooning Academy