JuNiOr MaG JuNiOr MaG
  • Culture
  • Talent
    • Junior(s) Of The Month
    • Graduation Projects
    • Award Shows
  • Columns
    • Food for Thought
    • Editor’s Column
  • About
  • Contact

Archives

  • februari 2023
  • december 2022
  • november 2022
  • oktober 2022
  • september 2022
  • augustus 2022
  • juni 2022

Categories

  • Award Shows
  • Columns
  • Culture
  • Editor's Column
  • Food for Thought
  • Graduation Projects
  • JOTM
  • Talent
JuNiOr MaG JuNiOr MaG
  • Culture
  • Talent
    • Junior(s) Of The Month
    • Graduation Projects
    • Award Shows
  • Columns
    • Food for Thought
    • Editor’s Column
  • About
  • Contact
  • Culture
  • Talent

Creative High

  • Jr. Editorial
  • 3 minute read
Total
0
Shares
0
0
0

SO YOU WON AN AWARD…

Or two, maybe ‘just’ a nomination or an honorable mention. It could even be recognition at your graduation show, or a feature in a magazine. How does it make you feel? Like you can take on the world, right? It’s something I like to call the ‘creative high’. And it can be kinda tricky if you don’t know how to handle it.

The high

I personally know two types of creative high, that often go hand-in-hand. For me, it is the moment when you (and/or your teammate) realize: fuck, we’re onto something very good here. Your eyes widen, and you start typing. YES. An insight that excites, a great name, a picture you stumbled upon during your research or a sketch that breathes life into a fragment of an idea, making it feel whole. The puzzle pieces finally come together. God, that feels good.

‘I love productivity. I love doing a gazillion things simultaneously.’

The second type is the follow-up. Because of this idea, the ball starts rolling in your career. All of a sudden you’re overwhelmed with all kinds of attention. Linkedin messages, emails, job offers, mentions, compliments at the office. It feels amazing to be seen and your hard work to be recognized. But then.. something happens that most young creatives are familiar with after a trip.

The Crash

It’s been a while since you’ve come up with something you’re proud of. Imposter syndrome starts creeping up on you. Your mailbox goes from flooded to a complete drought. Unfortunately, that’s often how fame works. It’s a month, week, or just a day of hype and then it slowly lies down again. But after such a peak, it can suck big time. It makes you want to prove yourself time and time again.

Often when I talk to other people about my line of work and that I’m not having the best time lately, they presume it’s because of the amount of work I have to do. Working late hours at the office, handling 3 or 4 projects at a time. But that’s not the issue at all. I love productivity. I love doing a gazillion things simultaneously. No, what wears me out is the thought of not living up to my potential. It makes me crack my head on a brief so hard, that I have to take a breather for a few days. It’s a craving, you always want more. Like some very hungry caterpillar kind of shit.  All because you need that creative high. But in my experience, when you force creativity too much, it achieves the opposite and you end up staring at a blank piece of paper for an entire day.

Handling the heat

You can argue who is at fault for bringing about this crash. Is it the creative that should just adapt or maybe even leave, because ‘if you can’t take the heat, stay out of the kitchen’. Or is it the advertising world with its obsession with awards that should change its ways?

‘ Those continuous epiphanies are what I love about my job, but they can be quite addictive.’

Don’t get me wrong though, I’m not saying the creative high is bad. On the contrary, it makes us push our boundaries, to go all out. Those continuous epiphanies are what I love about my job, but they can be quite addictive. Creatives tend to forget what they have already achieved and instead strive for the next best thing. Which is great, but there’s no harm in just taking a moment sometimes and think: damn, even though I didn’t win that competition or I haven’t come up with something mind-blowing in a while… I’m proud of what I have done so far.

So despite what your parents have (probably) taught you: you CAN do drugs. But just do so in moderation.

Written by: Hannah Sterke
Role: Jr. Creative
Agency: TBWA\NEBOKO
Portfolio: www.hannah-sterke.com

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Jr. Editorial

Previous Article
  • Graduation Projects
  • Talent

Place For One

  • Jr. Editorial
Read
Next Article
  • JOTM
  • Talent

Juniors of the Month: Wouter Oomen & Erik Hamburger

  • Ersem Erçil
Read
You May Also Like
Read
  • Columns
  • Culture

Christmas Kills Creativity

  • Jr. Editorial
  • december 22, 2022
Read
  • Columns
  • Culture

TeCh SaVvY

  • Jr. Editorial
  • december 7, 2022
Read
  • JOTM
  • Talent

Juniors of the Month: Wouter Oomen & Erik Hamburger

  • Ersem Erçil
  • september 26, 2022
Read
  • Graduation Projects
  • Talent

Place For One

  • Jr. Editorial
  • augustus 29, 2022
Read
  • Graduation Projects
  • Talent

Scroll

  • Jr. Editorial
  • augustus 5, 2022
Read
  • JOTM
  • Talent

Juniors of the Month: Zaid Murtaza & Fleur Neeleman

  • Jr. Editorial
  • juni 1, 2022
Read
  • Culture

Flat-Earthers might be right

  • Ersem Erçil
  • juni 1, 2022
Read
  • Graduation Projects
  • Talent

For The Public Good

  • Jr. Editorial
  • juni 1, 2022

Geef een antwoord Reactie annuleren

Het e-mailadres wordt niet gepubliceerd. Vereiste velden zijn gemarkeerd met *

Recent Posts

  • Spelling Mistakes Are Like Beauty Marks
  • Christmas Kills Creativity
  • TeCh SaVvY
  • Junior of the Month: Theo Rekelhof
  • Jr. Dutch Creativity Awards Winners 2022

Recent Comments

  1. Dyon J. Kaleuwee op Flat-Earthers might be right
Featured Posts
  • 1
    Spelling Mistakes Are Like Beauty Marks
  • 2
    Christmas Kills Creativity
  • 3
    TeCh SaVvY
  • 4
    Junior of the Month: Theo Rekelhof
  • 5
    Jr. Dutch Creativity Awards Winners 2022
Recent Posts
  • How Important Is Experience?
  • Juniors of the Month: Wouter Oomen & Erik Hamburger
  • Place For One
Categories
  • Award Shows (2)
  • Columns (7)
  • Culture (4)
  • Editor's Column (4)
  • Food for Thought (1)
  • Graduation Projects (3)
  • JOTM (3)
  • Talent (6)
JuNiOr MaG JuNiOr MaG
  • Culture
  • Talent
  • Columns
  • About
  • Contact

Input your search keywords and press Enter.