Junior, where’s the hunger?
When I started out in the industry, I tried to look at opportunities like a big, all-you-can-eat-buffet. I was walking around with my empty plate, trying to scoop up all…
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Possibility over Predictability: A Call to Action for the Creative Industry
Imagine a world where creativity is stifled by the constraints of predictability. Where art is often reduced to a formula, where innovation is replaced by imitation, and where the sparks…
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Spelling Mistakes Are Like Beauty Marks
At the start of 2023, I set out a goal for myself: I want to unapologetically allow myself as many spelling (and grammar) mistakes as I can professionally permit. If…
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Christmas Kills Creativity
When the weather outside is frightful, so are the ads on TV. Seriously. What is it about advertising during this time of year? Does a layer of frost somehow coat…
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TeCh SaVvY
One of the major reasons that Gen Z is so “tech savvy”, is because the generation who had to sell the smartphone needed a target group. And what works better…
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How Important Is Experience?
Experience is great. In my opinion, it’s one of the few traits that can’t be faked, because to avoid the puddle, one must already have wet feet. Or in a…
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SAL-AD: A Recipe for A Good Campaign
In many ways, a great campaign is like a Caesar salad. I ’ll explain why. As an on-the-side home cook that dabbles in a way too small Amsterdam kitchen almost…
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Where Are All The Junior Creative Directors?
As a ‘junior’ in the advertising industry, I have always wondered about the question above. Now, I personally don’t believe a good creative is by definition a great director, but…
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More Writing, Less Copying
This is one hell of a genre-specific article. If you’re not really into advertising or you’re still in school, do yourself a favor and don’t read this crap. Go and…
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