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A Crash Course To Cannes

  • Jr. Editorial
Hello everyone, I am Ahmed, and I am absolutely thrilled to share my experiences, insights, and highlights from the Cannes Lion Festival 2023 with Junior Mag. But before we dive…
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  • 3 min
  • Columns
  • Editor's Column

Junior, Where’s The Hunger?

  • Dyon J. Kaleuwee
When I started out in the industry, I tried to look at opportunities like a big, all-you-can-eat-buffet. I was walking around with my empty plate, trying to scoop up all…
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  • 3 min
  • Columns
  • Culture

Possibility over Predictability: A Call to Action for the Creative Industry

  • Jr. Editorial
Imagine a world where creativity is stifled by the constraints of predictability. Where art is often reduced to a formula, where innovation is replaced by imitation, and where the sparks…
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  • 2 min
  • Columns
  • Editor's Column

Spelling Mistakes Are Like Beauty Marks

  • Dyon J. Kaleuwee
At the start of 2023, I set out a goal for myself: I want to unapologetically allow myself as many spelling (and grammar) mistakes as I can professionally permit. If…
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  • 2 min
  • Columns
  • Culture

Christmas Kills Creativity

  • Jr. Editorial
When the weather outside is frightful, so are the ads on TV.  Seriously. What is it about advertising during this time of year? Does a layer of frost somehow coat…
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  • 4 min
  • Columns
  • Culture

TeCh SaVvY

  • Jr. Editorial
One of the major reasons that Gen Z is so “tech savvy”, is because the generation who had to sell the smartphone needed a target group. And what works better…
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  • 3 min
  • Columns
  • Editor's Column

How Important Is Experience?

  • Dyon J. Kaleuwee
Experience is great. In my opinion, it’s one of the few traits that can’t be faked, because to avoid the puddle, one must already have wet feet. Or in a…
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  • 6 min
  • Columns
  • Food for Thought

SAL-AD: A Recipe for A Good Campaign

  • Thomas van Driel
In many ways, a great campaign is like a Caesar salad. I ’ll explain why. As an on-the-side home cook that dabbles in a way too small Amsterdam kitchen almost…
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  • 3 min
  • Columns
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Where Are All The Junior Creative Directors?

  • Dyon J. Kaleuwee
As a ‘junior’ in the advertising industry, I have always wondered about the question above. Now, I personally don’t believe a good creative is by definition a great director, but…
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  • 3 min
  • Columns
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More Writing, Less Copying

  • Dyon J. Kaleuwee
This is one hell of a genre-specific article. If you’re not really into advertising or you’re still in school, do yourself a favor and don’t read this crap. Go and…
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Recent Posts

  • Choke Me
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  • A Crash Course To Cannes
  • Junior, Where’s The Hunger?
  • Junior of the Month: Yara Perotti

Recent Comments

  1. Michael Boersma op Junior, Where’s The Hunger?
  2. Ersem Erçil op Possibility over Predictability: A Call to Action for the Creative Industry
  3. Dyon J. Kaleuwee op Flat-Earthers might be right
Featured Posts
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    Choke Me
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    Cool Recruiters Don’t Gatekeep
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    A Crash Course To Cannes
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    Junior of the Month: Yara Perotti
Recent Posts
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  • Jr. Dutch Creativity Awards Winners 2022
  • Juniors of the Month: Wouter Oomen & Erik Hamburger
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