Junior, Where’s The Hunger?
When I started out in the industry, I tried to look at opportunities like a big, all-you-can-eat-buffet. I was walking around with my empty plate, trying to scoop up all…
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Posts by author
Dyon J. Kaleuwee
5 posts
EdItOr-In-ChIeF
Spelling Mistakes Are Like Beauty Marks
At the start of 2023, I set out a goal for myself: I want to unapologetically allow myself as many spelling (and grammar) mistakes as I can professionally permit. If…
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How Important Is Experience?
Experience is great. In my opinion, it’s one of the few traits that can’t be faked, because to avoid the puddle, one must already have wet feet. Or in a…
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Where Are All The Junior Creative Directors?
As a ‘junior’ in the advertising industry, I have always wondered about the question above. Now, I personally don’t believe a good creative is by definition a great director, but…
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More Writing, Less Copying
This is one hell of a genre-specific article. If you’re not really into advertising or you’re still in school, do yourself a favor and don’t read this crap. Go and…
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