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Posts by author

Dyon J. Kaleuwee

5 posts
EdItOr-In-ChIeF
  • Columns
  • Editor's Column

Junior, Where’s The Hunger?

  • Dyon J. Kaleuwee
When I started out in the industry, I tried to look at opportunities like a big, all-you-can-eat-buffet. I was walking around with my empty plate, trying to scoop up all…
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  • 2 min
  • Columns
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Spelling Mistakes Are Like Beauty Marks

  • Dyon J. Kaleuwee
At the start of 2023, I set out a goal for myself: I want to unapologetically allow myself as many spelling (and grammar) mistakes as I can professionally permit. If…
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  • 3 min
  • Columns
  • Editor's Column

How Important Is Experience?

  • Dyon J. Kaleuwee
Experience is great. In my opinion, it’s one of the few traits that can’t be faked, because to avoid the puddle, one must already have wet feet. Or in a…
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  • 3 min
  • Columns
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Where Are All The Junior Creative Directors?

  • Dyon J. Kaleuwee
As a ‘junior’ in the advertising industry, I have always wondered about the question above. Now, I personally don’t believe a good creative is by definition a great director, but…
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  • 3 min
  • Columns
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More Writing, Less Copying

  • Dyon J. Kaleuwee
This is one hell of a genre-specific article. If you’re not really into advertising or you’re still in school, do yourself a favor and don’t read this crap. Go and…
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Recent Posts

  • Choke Me
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  • Junior, Where’s The Hunger?
  • Junior of the Month: Yara Perotti

Recent Comments

  1. Michael Boersma op Junior, Where’s The Hunger?
  2. Ersem Erçil op Possibility over Predictability: A Call to Action for the Creative Industry
  3. Dyon J. Kaleuwee op Flat-Earthers might be right
Featured Posts
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    Choke Me
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    Cool Recruiters Don’t Gatekeep
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    A Crash Course To Cannes
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    Junior of the Month: Yara Perotti
Recent Posts
  • Possibility over Predictability: A Call to Action for the Creative Industry
  • Christmas Kills Creativity
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