In Case You Missed It
Junior of the Month: Yara Perotti
You read it right, an interview by one of the most famous comedians on our planet, or at least his intelligent, slightly more artificial brother. Interview by Ricky Gervais, photographs &…
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Possibility over Predictability: A Call to Action for the Creative Industry
Imagine a world where creativity is stifled by the constraints of predictability. Where art is often reduced to a formula, where innovation is replaced by imitation, and where the sparks of…
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Spelling Mistakes Are Like Beauty Marks
At the start of 2023, I set out a goal for myself: I want to unapologetically allow myself as many spelling (and grammar) mistakes as I can professionally permit. If you haven’t totally…
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Christmas Kills Creativity
When the weather outside is frightful, so are the ads on TV. Seriously. What is it about advertising during this time of year? Does a layer of frost somehow coat the cogs of creativity,…
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TeCh SaVvY
One of the major reasons that Gen Z is so “tech savvy”, is because the generation who had to sell the smartphone needed a target group. And what works better than (subconsciously) branding an…
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Junior of the Month: Theo Rekelhof
We talked about the importance of reflection, opinions and their origin, the life lessons from Shrek and the 22 minutes it took in a conversation about opinions, to mention the ‘cancel culture’.
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Jr. Dutch Creativity Awards Winners 2022
After an elaborate & commentative panel discussion, our Jr. Jurors have once again picked their own winners out the submitted work from a renowned award show in the creative industry. This…
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How Important Is Experience?
Experience is great. In my opinion, it’s one of the few traits that can’t be faked, because to avoid the puddle, one must already have wet feet. Or in a more literal sense, to navigate your…
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Juniors of the Month: Wouter Oomen & Erik Hamburger
This month’s Juniors of the Month is not a read, it’s a listen. But of course, this team of two art directors curated some visuals to accompany you while listening. Hit play…
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Creative High
SO YOU WON AN AWARD… Or two, maybe ‘just’ a nomination or an honorable mention. It could even be recognition at your graduation show, or a feature in a magazine. How does it…
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